This commercial is part of Disney’s wider “Spark Joy” campaign, that celebrates children’s playful and adventurous spirits. The aim was to capture the magic of opening up a new toy, and how a child’s whole day can transform as a result. Whether playing by themselves or with their parents, the toy becomes a gateway to a kind of giddy sense of freedom and joy.

I provided assistance to the lead editor across ten of these commercials, in tandem with a core VFX team to create a series of adverts for TV, as well as the cutdowns for various social platforms.